,hml not accepting formatting

,hml not accepting formatting

I notice that .html doesn't take any formatting, as I'm trying to do on line 4 below.
  1. $('<div></div')
  2. .attr({id: "make_link_tip"})
  3. .addClass('ed_tip_top_row')
  4. .html('External target: <code>http://amazon.com</code>.')
  5. .prependTo('#make_link');
It won't even take <b> . . .</b>
Is there a way to format some of the text?

Thanks