Accessing the cell and attaching a Jquery tooltip

Accessing the cell and attaching a Jquery tooltip

I am using JqGrid Plugin ( http://www.trirand.com/blog/) to display my data. And for a particular column I need to use Jquery Tooltip ( http://bassistance.de/jquery-plugins/jquery-plugin-tooltip/) to display the data. Now I would need to access the TD of each rows in loadcomplete event and attach a method which can set the tooltip.

Using Firebug I am able to find the TD which is generated by the grid. An example

<td aria-describedby="list1_projectname" title="Unity in Diversity" style="text-align:left;" role="gridcell"> Unity in Diversity </td>

jQuery(this).getCell gives me the value 'Unity in Diversity'. Now my requirement is that I need to get the cell which contains this text and attach a click method. Any selector would help? But since the grid has 200 records would iterating with this selector be any performance hit?