I feel like im following the example, but not sure where im going wrong. here is my code:

2.     $.ajax({
3.         type: "POST",
4.         async: true,
5.         timeout: null,
6.         url: "ASNProxy.asmx/getStoresOnPO",
7.         dataType: "xml",
8.         data: { xmlDoc: criteria },
9.         success: function (xmlResponse) {
10.             var data = $("STORE", xmlResponse).map(function () {
11.                 return {
12.                     value: $("STORE_NAME", this).text(),
13.                     id: $("STORE_NO", this).text()
14.                 };
15.             }).get();
16.             $("#txtNewFromStoreNo").autocomplete({
17.                 source: data
18.             });
19.         }
20.     });  
21. 
    
22. And Here is my XML: I've test the webservice, and the result in the debugger, so i know it's returning ok...i think.
25. <?xml version="1.0" encoding="UTF-8"?>
26. -<RESULT>
27.   -
28.   <RETURN>
29.     <CODE>0</CODE>
30.     <MESSAGE>6</MESSAGE>
31.   </RETURN>
32.   -<DATA>
33.     -
34.     <STORE_LIST>
35.       -<STORE>
36.         <STORE_NO>1101</STORE_NO>
37.         <STORE_NAME>VANCOUVER DOWNTOWN</STORE_NAME>
38.       </STORE>-<STORE>
39.         <STORE_NO>1125</STORE_NO>
40.         <STORE_NAME>SOUTHGATE</STORE_NAME>
41.       </STORE>
42.       -<STORE>
43.         <STORE_NO>1144</STORE_NO>
44.         <STORE_NAME>MARKET MALL</STORE_NAME>
45.       </STORE>
46.       -<STORE>
47.         <STORE_NO>1560</STORE_NO>
48.         <STORE_NAME>DOWNTOWN</STORE_NAME>
49.       </STORE>-<STORE>
50.         <STORE_NO>1601</STORE_NO>
51.         <STORE_NAME>MAIN</STORE_NAME>
52.       </STORE>-<STORE>
53.         <STORE_NO>1611</STORE_NO>
54.         <STORE_NAME>POINTE CLAIRE</STORE_NAME>
55.       </STORE>
56.     </STORE_LIST>
57.   </DATA>
58. </RESULT>
59.