First of all, I'm sorry, I'm not very familiar with jQuery (only Basics).

I'm doing a Price Count for my website and I'm stuck, because I can't select the element I need.

Here is JSFiddle

The problem is no matter what I'm trying but I can't get the title (or HTML inside the div) to display it in the textarea. I would like to retrieve the text inside the element, so to avoid adding extra tags to html.

1. <div class="medium-6 columns title" title="titulo">Titulo</div>

When I create this

1. var product = $(this).closest('div').find('.title').attr('title');

1. undefined