Conceptual question about sliding divs

Conceptual question about sliding divs

please refer to this url for my question: http://www.adidasdesignstudios.com/

as you navigate through the 6 sections of this site, you slide up and down. while i'm not sure this site even uses jquery, i've used jquery to do this on some of my other sites in the past. my question is this: all of the sections are on a single page (a single url) and the script just slides them in and out of view. is it possible to maintain this effect but have each section its own url? so if you were to paste the url for section 3 into your browser, for example, you'd land on that slide, but still could slide up and down to the other urls and as you did the url itself would change.

is this possible? i don't really need to know how, exactly, but that it is and not too complicated. and if not using jquery, some other language like ror or cf?

thanks!