I populate data in jquery like this

1. $("#example").empty()
2. if (re.length > 0) {
3.     $("#example").append
4.     ("<thead><tr><th>StartDate</th><th>EndDate</th></tr></thead>");
5.     for (var i = 0; i < re.length; i++) {
6.         if (re[i] !== null) {
7.             $("#example").append("<tbody><tr><td>" +
8.                 re[i][0] + "</td><td>" +
9.                 re[i][1] + "</td></tr></tbody>");
10.         }
11.     }
12. } var myTable;
13.     debugger;
14.  
15.     myTable = $('#example').DataTable({
16.         "sPaginationType": "full_numbers",
17.         data: result.d,
18.         //columns: columnDefs,
19.         dom: 'Bfrtip',
20.         "aoColumnDefs": [{ 'bSortable': false, 'aTargets': [3] }], // Needs button container
21.         select: 'single',
22.         responsive: true,
23.         altEditor: true,     // Enable altEditor
24.         buttons: [{
25.             text: 'Add',
26.             name: 'add'        // do not change name
27.         },
28.         {
29.             extend: 'selected', // Bind to Selected row
30.             text: 'Edit',
31.             name: 'edit'        // do not change name
32.         },
33.         {
34.             extend: 'selected', // Bind to Selected row
35.             text: 'Delete',
36.             name: 'delete'      // do not change name
37.         }]
38.  
39.     });

check this 

but in my table column date is correctly formatted..

and data in store procedure is like this

1. StartDate                               EndDate
2. 2014-02-01 00:00:00.000  2014-02-28 23:59:59.000
3. 2014-02-01 00:00:00.000 2014-02-28 23:59:59.000
4. 2014-02-01 00:00:00.000 2014-02-28 23:59:59.000
5. 2014-02-01 00:00:00.000 2014-02-28 23:59:59.000
6. 2014-02-01 00:00:00.000 2014-02-28 23:59:59.000
7. 2014-02-01 00:00:00.000 2014-02-28 23:59:59.000
8. 2014-02-01 00:00:00.000 2014-02-28 23:59:59.000
9. 2014-02-01 00:00:00.000 2014-02-28 23:59:59.000
10. 2014-03-23 00:00:00.000 2014-03-30 23:59:59.000
11. 2014-03-23 00:00:00.000 2014-03-30 23:59:59.000

how i display correct date format do this