How do I create jquery effect on my DataList control at Asp.net .

Like the link bellow

http://3.s3.envato.com/files/41640075/index.html

My DataList control will be like

<asp:DataList ID="DataList1" runat="server" DataKeyField="productID"
                                DataSourceID="SqlDataSource1" RepeatColumns="3">
                                
                                <ItemTemplate>
                                    <br />
                                    <img alt="" src="pic/7.jpg" width="200" />
                                    <br />
                                    productID:
                                    <asp:Label ID="productIDLabel" runat="server" Text='<%# Eval("productID") %>' />
                                    <br />
                                    pName:
                                    <asp:Label ID="pNameLabel" runat="server" Text='<%# Eval("pName") %>' />
                                    <br />
                                    pDescription:
                                    <asp:Label ID="pDescriptionLabel" runat="server"
                                        Text='<%# Eval("pDescription") %>' />
                                    <br />
                                    <br />
                                </ItemTemplate>
</asp:DataList>
 <asp:SqlDataSource ID="SqlDataSource1" runat="server"
       ConnectionString="<%$ ConnectionStrings:OnlineShopingConnectionString %>"
       SelectCommand="SELECT [productID], [pName], [pDescription] FROM [Product]">
</asp:SqlDataSource>

Please help me out