I am using jquery ajax with PHP and I would like to return individual rows instead of html. here is my code:

2. $('#btnShowDetails').click(function(){
3.     $.ajax({
4.         url : "get_company_details.php",
5.         data : 'id=ed23e767-539f-11e3-aef0-74de2b9a31a4',
6.         type : "post",
7.         success : function(data)
8.         {
9.             $('#lblCompanyName').text(company name from data result);
10.             $('#lblCompanyWebsite').text(company website from data result);
11.         }
12.     });
13. });

and here is my ger_company_details.php:

2. <?php
3.     include('../includes/php_header.php');
4.     include($_SESSION["absolute_path"] . '/includes/connect2db.php');
5.     
6.     if (!isset($_SESSION["member_loggedOn"])) { exit(header("Location: ../signin")); }
7.     
8.     $mysql_query = $mysql_connection->prepare("CALL sp_get_company_details(:param_company_guid)");
9.     $mysql_query->bindParam(':param_company_guid', $_GET["id"], PDO::PARAM_STR);
10.     $mysql_query->execute();
11. 
    
12.     $mysql_row_count = $mysql_query->rowCount();
13. 
    
14.     if ($mysql_row_count <= 0) { exit(header("Location: " . $_SESSION["domain_name"] . "home")); }
15. 
    
16.     while ($mysql_row = $mysql_query->fetch())
17.     {
18.         $company_id = $mysql_row["company_id"];
19.         $company_guid = $mysql_row["company_guid"];
20.         $company_name = $mysql_row["company_name"];
21.         $company_industry = $mysql_row["industry_name"];
22.         $company_country = $mysql_row["country_name"];
23.         $company_region = $mysql_row["region_name"];
24.         $company_telephone = $mysql_row["company_telephone"];
25.         $company_fax = $mysql_row["company_fax"];
26.         $company_website = $mysql_row["company_website"];
27.         $company_email = $mysql_row["company_email"];
28.         $about_company = $mysql_row["about_company"];
29.         $hide_email = $mysql_row["hide_email"];
30.     }
31. ?>