Identifying string "No " causing great anquish

Identifying string "No " causing great anquish

Hello.

I am trying to hide an associated 'tr' when a value in a child 'td' == "No "

in the html the No string is written No 

For the life of me I can't figure out how to specify this in an if statement so i can hide the row.

If you would like, the fiddle is here:  


my desperate attempts at code are as follows:

HTML

<table>
<TR><TD width=190 class=ms-formlabel noWrap vAlign=top><NOBR>Request Expedited</NOBR></TD>
<TD width=400 class=ms-formbody id=n17WPQ6 vAlign=top>Yes&nbsp;</TD></TR>
<TR><TD width=190 class=ms-formlabel noWrap vAlign=top><NOBR>No&nbsp;Request Expedited</NOBR></TD>
<TD width=400 class=ms-formbody id=n17WPQ6 vAlign=top>No&nbsp;</TD></TR>
<TR><TD width=190 class=ms-formlabel noWrap vAlign=top><NOBR>NoRequest Expedited</NOBR></TD>
<TD width=400 class=ms-formbody id=n17WPQ6 vAlign=top>No</TD></TR>
</table>

code

$(document).ready(function () {

$("#startformbody").click(function(){
fxmsmsformbody()
alert("clicked");
});//END CLICK
});//END READY

function fxmsmsformbody(){
var xmsmsformbody = $(".ms-formbody");
xmsmsformbody.each(function(){
console.log("this_text = " + $(this).text())

if($(this).text() == "No&nbsp;") { //No&nbsp  NOPE, IT TRIMS  ???????
console.log("in $(this).text = " +  $(this).text());
console.log("in 'No&nbsp' so HIDE this item = " +  $(this).parent().text());
$(this).parent().hide();
}
else{
//console.log("in NOT ELSE'Yes '");
}

if($(this).text() == "No ") { //No&nbsp  NOPE, IT TRIMS  ???????
console.log("in $(this).text = " +  $(this).text());
console.log("in 'No ' so HIDE this item = " +  $(this).parent().text());
$(this).parent().hide();
}
var xtrim = $(this).text();
xtrim.trim();
console.log(xtrim);
if(xtrim == "No") { //No&nbsp  NOPE, IT TRIMS  ???????
console.log("in $(this).text = " +  $(this).text());
console.log("in 'No' so HIDE this item = " +  $(this).parent().text());
$(this).parent().hide();
}

})//END EACH
}//end func


Helping me to find a solution to this mess would be kindly putting me out of jQ challenged misery.

sign me,

 "I hate SharePoint but have to work with it -dave"