JQM 1.2.0 - Popup Menu - Not firing/working

JQM 1.2.0 - Popup Menu - Not firing/working

Hi Folks, 

I am attempting to implement the new popup feature on JQM 1.2.0, for use in mobile safari, the basic setup is per  Jquery Mobile Docs - Basic Popup and the plan is to use  Overlay Popup Method (Menu).

My differences are.... I have rolled my own buttons (div's with event handlers) and need to call the popup programmatically via JS method as I have other functions to run when the calling page is exit'ed.

See this  jsFiddle. This is a simple version of the popup, intended to be a menu system in the webapp.

The other exit functions are running fine when the menu button is pressed, just the popup does not fire, as you see in the jsFiddle even without the potential interference of other functions the popup doesn't run.

I have tried multiple different methods, typography, web searches... and just can't see where I have err'ed, A new set of eyes would be appreciated.

Thank You.