jQuery doesn't see updated links

jQuery doesn't see updated links

JQuery ajax works great from the original page load. Click the links from 2 menus and it will keep fetching data forever, great.

But the new data it load also has links, and these are not seen by jQuery, which I need to have (the original links will still continue to work).

links are like
"<li ><a href = index.php?category=page&pageid=14> FURNITURE SALE </a>
</li>
" this.
jQuery is
jQuery('body li' ).click(function(){
and typical ajax
Anybody?
Thanks