[jQuery] Re-initialize Imagebox after AJAX Call

[jQuery] Re-initialize Imagebox after AJAX Call

I am using AJAX calls to update content, some of this content uses imagebox  I am having difficulties getting
the image box events to apply to content that has been updated.
I have a function that is called after the update has been made, with this code to initialise the imagebox events
                $.ImageBox.init(
                    {
                        loaderSRC: sharkOptions.page.base + 'css/images/imagebox/loading.gif',
                        closeHTML: '<img src="' +
sharkOptions.page.base + 'css/images/imagebox/close.gif">'
                    }
                );
however I can only get it to apply on the first run, not after an ajax call.
any suggestions appreciated.
thx - S
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