[jQuery] thickbox on a link from an ajax call

[jQuery] thickbox on a link from an ajax call


Hey so basically heres the deal I have thickbox in index.cfm.
Index.cfm does an ajax call that loads in a product list
$.ajax({
url: sendURL,
cache: false,
success: function(html){
document.getElementById('contentBox').innerHTML = html;}
});
When one clicks a link from the ajax loaded HTML that has a thickbox
class associated though it doesn't open it as a thickbox and instead
just goes straight to the page. Below is the contents of the var html
above.
<table width="100%">
<thead>
<tr>
<th>Product Name</th>
<th>AtlasID</th>
<th>Primary Category</th>
<th>Secondary Category</th>
</tr>
</thead>
<tbody>
<tr>
<td><a href="productDetails.cfm?
height=300&width=300&notemplate=1" title="Report Details"
class="thickbox">Albumin</a></td>
<td></td>
<td>Emergency RH Kits</td>
<td>Reproductive Health Kits</td>
</tr>
</tbody>
</table>
Do I need to some how bind this link to the jquery thickbox script? If
so can anyone tell me how?
Thanks.