Modifying dialog title after init

Modifying dialog title after init

I'm using this code to init my dialog
  1. $(document).ready(function(){
        $('#vendorinfo').dialog({autoOpen: false});
        $("[class*=vendorlink]").click(function(e){
            e.preventDefault();
            var id = $(this).attr('class').match(/vendorlink-([0-9]*)/,"$1")[1];
            $('#vendorinfo').load('vendorinfo.php?user_id='+id,function(){
                $('#vendorinfo').dialog('open');
            });
        });
    });









The dialog is called from this code:
  1. <a title="Click for Contact Info"
         class="vendorlink-258"
         href="javascript:;">My Company</a>


What I'd like to know is how I can set the dialog's title to something returned in the load, in particular the company name.

Here is vendorinfo.php:
  1. require_once "libs/Core.php";
    $user_id = $_GET["user_id"];

    $select_sql = "SELECT * FROM ".TABLE_PREFIX."user_directory where user_id=".$user_id;
    $db = new Database;

    $result = $db->query($select_sql);
    while($row = mysql_fetch_array($result))
    {
      echo "<h2>Viewing Company ".$row["company_name"]."</h2><br>";
      if(strlen(trim($row["logo_path"])) > 0) {
        echo "<img border=0 src='".$row["logo_path"]."'/>"."<br>";
       }
      echo "<br>";
      echo "<a href='mailto:".$row["email"]."'>".$row["email"]."</a>";
      echo "<br>";
      echo $row["address"]."<br>";
      echo $row["city"].", ".$row["state"]." ".$row["zipcode"]."<br>";
      echo "Phone: ".$row["phone"]."<br><br>";
      if(strlen(trim($row["comments"])) > 0) {
        echo "Comments: ".$row["comments"]."<br><br>";
      } 
    }