2. <script> 
3. $(function() {
4.     $('a.title').cluetip({
5.         splitTitle: '|',
6.         arrow: true,
7.         width: '300px',
8.         height: '350px',
9.         closePosition: 'title',
10.         closeText: '<img src="cross.png" alt="" />',
11.         sticky: false,
12.         onShow: function(ct, c) {
13.             var src = c.text();
14.             c.html('<embed ' + 'height="200" ' + 'width="100%" ' + 'wmode="transparent" ' + 'pluginspage="http://www.adobe.com/go/getflashplayer" ' + 'src="http://www.youtube.com/v/' + src + '&autoplay=1" ' + 'type="application/x-shockwave-flash" ' + '/>');
15.         }
17.     });
18. });
19. </script> 

2. <p>Lorem ipsum dolor sit amet,    
3.   <a class="title" href="#" title="Mass Effect 3 Debut Trailer|BnEej1RfqTs">watch video</a> consectetur adipiscing elit. Duis at mi dolor, dictum blandit lectus. Praesent leo urna, vestibulum sit amet dapibus ut, mattis vel nulla. Donec ut arcu a odio ornare eleifend eget sodales purus. Nullam porta lacus non magna fringilla porttitor. Aenean lacinia, mauris sit amet posuere tempor, velit magna pretium urna, id facilisis ante purus vitae felis. Fusce cursus tellus quis ligula vulputate vel    
4.   <a class="title" href="#" title="Jamiroquai - Rock Dust Light Star|9AUg6xrhA8k">watch video</a> bibendum turpis mattis. Nulla pretium tempus orci, sed tempus nisi venenatis in. Vestibulum volutpat varius porttitor. Vestibulum tincidunt tellus id dui suscipit laoreet. Quisque placerat iaculis felis, vitae pharetra diam congue a. Praesent sed condimentum nisi. Nam nec urna et arcu malesuada    
5.  </p> 

I want to add additional content to the tooltip bubble like description and my rating from a database. Im new to jQuery so it's foreign to me however I do have experience with php/sql. Anyone willing to give me some pointers?