Troubles using Jquery to render partial html with javascript functions inside

Troubles using Jquery to render partial html with javascript functions inside

Hi all, first of all sorry for my English.

I have problems when render html with JQuery, and inside that html i want to use some javascript functions defined in the .js linked in the page.

My code to render the html is like:

var form = $("form[name='formAdvancedSearch']");
       

        $.ajax({
            type: "POST",
            url: form.attr('action'),
            data: form.serialize(),
            error: function(xhr, status, error) {
                display_error("Error de conexión con el servidor...");
            },
            success: function(response) {
                //do something with response
                $('#content_drch').html(response);

            }
        });

I have this in the .js linked in the page
$(".icono_resultado").click(function() {
      // do some stuffs
      alert('hi');
        return false;
    });


and this in the html response <div class="icono_resultado">Hi</div>

The first time i load the whole page the javscript function is working, but when i use the ajax call doesn't work

I'm using MVC 2 .net. Any help is wellcome, thanks a lot