Uncaught SyntaxError: Unexpected identifier

Uncaught SyntaxError: Unexpected identifier

Can anyone please help me sort this out? I have a html form, I want to save data inside a list's <option> elements in order to execute a script when a use changes his selection. The code looks alright to me, but the browser always stops complaining a  Uncaught SyntaxError: Unexpected identifier error at line 60.
Line 60 is the following:
  1. $("option[value="HOUR"]").data({step:1,steptype:"h"});
And the HTML element it should address is:

  1. <select id=DIM_T>
  2. <option value="HOUR">Hour</option>
  3. <option value="HOURS3">3 Hours</option>
  4. <option value="DAY">Day</option>
  5. </select>