<divclass="class-replace">

<p>

<a href="http://[SITE].com">[NAME]</a>©[START]-[CURRENT].All rights reserved

</p>

</div>

And replace it with content on page load:

<divclass="copyright">

<p>

<a href="http://foobar.com">FOObar</a>©2011-2013. All rights reserved

</p>

</div>