can rows be labeled or titled with jqgrid?

can rows be labeled or titled with jqgrid?

Hi. I'm using jqgrid and want to make labels for the rows as well as the columns.  In the options there is colNames but nothing like rowNames in the docs.

Can the rows be labeled/titled also?
Right now I see numbers for the row labels.
I'd like to remove those and replace them with title words.

Dan