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http://jsfiddle.net/jakecigar/bw2zr3qj/19/ is a lot closer to what you need. 

Hello, jakecigar, thanks for replying.

Yep.

My integration works well, no problem. Thanks a lot to you, jakecigar. Just one little thing, extending the current block of code, how do I extract the child li items of a specific parent li? I mean say, he chooses 'Gin', then he gets Imported Gin and Indian Gin shown in an alert[alert to see if data fetched is ok]. Again, for Whiskey, he will get all of Bourbon | Imported Single Malt | Indian Single Malt | Imported Scotch | Indian Scotch | Indian Regular        inside the alert.

I am trying to form it myself, but it would be much help if you give me a quick headstart.

Thanks again friend.

I haven’t got a clue what you mean. What alert?

Hi, jakecigar, actually I was thinking of something along this line::

2. $(obj).siblings("ul").each(function () {
3.         if ($(obj).closest('li').has('ul')) {
4.             var collection = {};
5.             for(var t=0; t<$(obj).closest('li').children().has('css:unmM1').length; t++)
6.             {
7.                 collection = collection + $(obj).closest('li:eq(' + t + ')').text();
8.             }
9.             alert(collection);
10.         }
11.     });    

Here the unqM1 is just the css class of the children li which I'm trying to match. Ugly code, I know. Also, alerting collection won't give me the text of the child li objects even if my logic were correct[just saying], 'cuz it's an object and so I have to dissect it again for getting the collection of texts. How should I get this done cleanly, 

help please jakecigar,
Thanks again.

Hi, jakecigar, I'm sorry for the late reply back. Please pardon me. Thanks for your reply.

Hello again.

I'm doing this. Nearly there ... doing it in a slightly round-about way, of course with the helpful inputs from you jakecigar.

but with data-id not removed. Situation was so tight, I had no option ... 

Thanks again friend.. for helping all along the way.
I'll keep you posted.