In that case, $.live is not used for that. $.live works for browser
events like mouseover, mouse clicks, field focus, etc. For your issue,
just put the converter code into a function of its own and run it
again after your ajax is completed and the DOM is modified with the
new content. Otherwise you can try to modify the content before you
actually insert it into the DOM. Is that possible? (Either at the
server-side or after it's received through AJAX.)