Target Rollover Image with jQuery Fade Script

Target Rollover Image with jQuery Fade Script

I'm trying to get the fade effect with the rollover images but I can't seem to get the script to target it.  http://jsbin.com/oxahed/1/edit I'd like the words to have this effect:  http://jqueryfordesigners.com/demo/fade-method1.html

Any help would be amazing!

Warm regards,

Dar